How To Become A Client That Your Trainer Will Really Give A Shit About

By: January 26, 2014 1 Comment
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You know what I find weird? When a person pays me money to show them the way, but when I unleash the truth upon them, they sometimes become defensive, uncertain or hesitant about following through with the instructions I’ve laid out.

The “I’ll do whatever it takes” attitude turns into “I’ll do whatever is stupidly easy, when I feel like it, at a time that’s convenient, but I still want to see the fucking results you promised… and if I don’t get it then WAAAAA!”

Here’s a brief list of other phrases I’ve heard over the years, and my mental responses to each when I read them (Note: Actual responses are obviously worded differently, but you already knew that. Hopefully)

“I know you’re the expert but, I’m not sure that will work for me. Is it ok if I do XYZ instead?”

“Well if I’m the expert, why the fuck are you telling me what will and won’t work? Just pay yourself and take your own advice god damn it.”

“I know you said follow the plan to a ‘T’ but I figured adding in xyz and doing abc on top wouldn’t hurt haha”

“What the shitnugget is this? Does this tool even know what ‘following to a T’ even means? Time to write out a decisive description. Might as well throw in some sexual innuendo for good measure.”

I want to slap these people, and sometimes I actually do.

But here, today, on this very page, I’m not only going to teach you how to become the perfect client, but more importantly why it’s in your best interest to do so, and how it will save you time, money and headaches.

Let’s Start With The “Why”

Yes, it’s quite the obvious question. I mean, why should you be the ‘perfect client’?

Isn’t that what you’re paying your trainer for? To handle all the tedious shit for you?

Fuck no.

If your trainer or coach has even half a brain and delivers decent results, chances are they are somewhat in demand (65% of the population is obese and 99.9% of them hate the way they look… go figure). And if the coaches are anything like me, they know they can attract clients at any time due to a waiting list. This means trainers like me will drop your ass like a bad habit if you become a burden.

Before you go crying about it on facebook, think about it… If I’m spending 80% of my energy on one person, how the fuck am I supposed to turn everyone else that came to me into sexy bad asses?

I can’t.

However, on the flip side if I have a client that is an absolute joy to coach, I will do whatever it takes to keep them on board. Well, almost… I’ll never bend over till my face kisses my ankles or become a doormat for someone (except maybe Ronda Rousey, if she asks nicely). Still, I think you catch my drift – clients who are a pleasure to be around can get treated differently.

And don’t think for a second that trainers don’t give their best clients preferred treatment. They do, and they have every right to. So it should come as to no surprise that these clients usually see the fastest results, and when you consider the overall lifetime value of the training they get, end up spending less per hour than the others.

Look, trainers are only human (except for myself when I’m in the gym. Oh and probably Eric Cressey – Rog Law says his work ethic defies logic, and he might in fact be a cyborg from outer space. Who am I to argue?).

So more like 99.9% of trainers are only human.

This means that regardless of how “professional” they might seem, they are subject to being influenced by emotions just like any other human being, and this translates into their business. Surprised? I hope not, since other professions work the same way:

Mechanics give their friends or preferred customers a discount on labor intensive jobs all the time.

Massage therapists will throw in a few extra minutes for their friends or just do a better job.

Car salesmen will throw in added extras or features from the options list.

And I could go on… but you get the picture.

So when it comes to your trainer, let’s recap the why it’s a good idea to end up in their good books:

  • You’ll see results faster
  • You’ll end up paying less
  • You’ll receive higher quality of coaching
  • You’ll both be happier and can get wasted together on the weekends

Now that we’ve established the why, it’s time to learn what you can do to subtly be seen as the preferred client that the trainer cannot wait to spend time with.

(…continued on page 2 >>)

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About the Author:

Turns fat asses into good looking bad asses. Also a National deadlift record holder and the undisputed flip-cup champion. If you want to train under him, Click Here to fill out an application, and he just may consider working with you.
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  1. When it comes to effective personal trainer marketing it can’t be entirely about quantity. The quantity of new prospects is important but just as important is the quality. You want to attract people who are a good fit for the culture of your business. Prospects who are like the clients you already enjoy training.

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