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You know, there is a good reason why fitness pros (and even “health gurus”) take jabs at fitness magazines. It’s because the content has been, and always will be boring and dull. That’s the price you have to pay as a big industry publisher when you try and appeal to every-freakin-person.
As if that weren’t bad enough, we also have magazines that now completely filled with laughable content. Almost as if professional writing and research has been out-sourced to monkeys on a leash. Actually that’s probably not too far from the truth.
But you know what? I was ok with it all.
Magazines have always given half-assed advice, but because they had such a massive audience, great trainers kept writing for them to get exposure. So you had these pages and pages of ads, hype and bullshit, but amongst the smelly internals were some real gems.
I’ve bought fitness magazines before just because of a single article written by a pro whom I think is the shit.
At least there was some originality that existed.
And at times, when they were desperate for ideas, they actually ended up innovating in the most ridiculous of ways – just to sell the next issue. Hey, more power to ‘em.
But today, one such magazine has hit an all time low. I am of course, talking about Men’s Health and their recent 8 Hour Diet announcement. [Edit: This link used to be the article explaining the diet, but due to backlash from their own readers, they took it down and replaced it with a sales page. I've captured some of the comments for you to see below, before MH gave 'em the axe.]
Probably driven by the need to stay relevant and provide information that doesn’t put people to sleep, they decided to rip off a method created by someone else, then name it something related yet different (creative plagiarism) and finally, insult their own audience by assuming anyone would be too dumb to catch them.
It’s as if Men’s Health only has 2 editors left, named “copy” and “paste”.
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Well, surprise douchebags! You got caught red handed.
What Is The 8 Hour Diet?
First let me tell you what it’s not. It’s not a new or revolutionary system that they’ve come up with. Nor is it rather effective – because the system they decided to rip off had specific rules, and for good reason. What Men’s Health did was bastardize them. If you’ve read Flawless Fitness 2, then you know that the first law of fat loss is caloric restriction. In fact, this law is so paramount that if broken, nothing else will help you. If you don’t believe it, just head on over to PubMed and do some research on the vast amounts of research papers available.
The single, most accurate predictor that determines the success of any weight loss program is caloric restriction – bar none. Ignore this rule, and any fancy new “diet” has already lost a shit load of credibility.
And lo behold, The 8 Hour diet obeys no such law and, as a result, is complete bullshit as far as I’m concerned.
Here are some of the ridiculous claims and statements they vomited out before their page got taken down:
“For the last 25 years, Men’s Health and Women’s Health have been the go-to source for the latest weight-loss, fitness, and nutrition information. Why? Because we’re in close contact with all the top doctors, and we track the groundbreaking research that can change your life” -MH
Hmm, more like track the hottest trend and then rip it off with a different name.
“Never before have we seen anything as powerful as the principle behind
The 8-Hour Diet: Scientists have lately learned that by limiting our eating time to 8 hours a day, each of us can flip the genetic switch that causes our bodies to stop storing fat, and start burning it—24/7” -MH
Funny, because I wasn’t aware of such a “genetic switch”. Oh that’s right, probably because the existence of such a “switch” is about as real as the twinkling fucktard vampires from Twilight. (I know, shocking right?)
And as for those scientists they referenced?
Well, that’s not exactly what they learned. What they learned is actually the opposite – that when you fast (as in, not eat) you have a better chance of mobilizing fat for use as fuel along with a host of other hormonal advantages.
“Note: You don’t have to change what you eat. Just when you eat it.
That’s right: Make one simple fix to your eating plan—you don’t have to change even one food you’re eating now, if you don’t want to—and the lean-belly benefits are yours, along with a whole host of health, sex, and longevity boosters.” -MH
Again, incorrect. Just because you’re timing your meals differently doesn’t mean you have carte blanche to indulge in a see-food diet. And what about those health, sex and longevity boosters?
Well you get all of those from resistance training, and having hot bang sessions with your significant other (or with anyone drunk enough to have you, relaly). Merely squeezing your feeding window down to 8 hours and eating whatever the fuck you want isn’t backed by science, nor is it as beneficial as they claim.
So, Where Did The 8 Hour Diet Really Came From?
Click over to the next page where I expose the true source of the 8 hour diet, along with the men who are the real pioneers of fasting. I’m also linking up their websites where you can find a bunch of free info that’s often better than this rip-off book.
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